What you want, when you want it. ™
InverSearch is a commercial exchange for information, opportunities, products, resources and services.
No Searching
Connect with multiple businesses simultaneously with a single confidential message, increase efficiency and reduce information overload.
The modern attention economy is increasingly one where the consumer produces the inquiry, and the responsibility of the supplier of the product or service lies in delivering valuable intangibles. These intangibles are defined as:
· Immediacy – priority access, immediate delivery
· Personalization – tailored just for the inquirer
· Interpretation – support and guidance from respondents
· Authenticity – directly from the supplier of the information, product or service
· Accessibility – wherever, whenever
· Embodiment – relevant responses
· Patronage – responding to consumer inquiries
· Location – being able to find exactly what it is you’re seeking
No Advertising
Businesses receive inquiries directly from consumers and other businesses without advertising, which results in lower costs and higher conversion rates.
InverSearch is more cost-effective than paid advertising. InverSearch is pay-per-response as opposed to pay-per-click, which allows businesses to view inquiries before choosing to respond, and makes InverSearch immune to click fraud and other problems associated with paid advertising.
No Irrelevant Results
Inquiries and responses are always fresh, real-time and relevant because they’re user-generated content, not ranked results.
Problems with Search
- Businesses and consumers want to reduce information overload
- Businesses want an alternative to pay-per-click advertising
- Businesses and consumers want relevant search results
- Businesses want credible sales leads
- Businesses and consumers want a solution to click fraud
- Businesses want lower costs and higher conversion rates
InverSearch Solutions
- InverSearch is more efficient because it enables people to connect with multiple businesses simultaneously with a single inquiry.
- InverSearch is less expensive because it doesn't require bidding on keywords and key phrases.
- InverSearch delivers relevant results because queries and responses are User-Generated Content (UGC).
- InverSearch is immune to click fraud because business advertising is delivered in response to inquiries, not in advance.
- InverSearch reduces information overload by decreasing the need to conduct Web searches.
What’s the difference?
|
Points of Difference (PODs) |
InverSearch |
Search |
|
More efficient |
Y |
N |
|
Less expensive |
Y |
N |
|
Subject to unwanted clicks and click fraud |
N |
Y |
|
Ranked results |
N |
Y |
|
Relevant results |
Y |
N |
|
Primarily used for research |
N |
Y |
|
Primarily used for commerce |
Y |
N |
|
Reduces Information Overload |
Y |
N |
|
Requires keyword or key phrase searching |
N |
Y |
|
Requires keyword or key phrase bidding |
N |
Y |
|
Categorized |
Y |
N |
|
High advertising conversion rates |
Y |
N |
|
Low cost per acquisition (CPA) rates |
Y |
N |
|
Requires advertising and marketing in advance of consumer inquiries |
N |
Y |
|
User-Generated Content (UGC) |
Y |
N |
|
Allows custom, natural-language queries |
Y |
N |
|
Reach multiple businesses simultaneously with a single query |
Y |
N |
|
Enables consumers to connect with all available relevant resources |
Y |
N |
|
Provides accounts to organize data |
Y |
N |
The InverSearch Blog
Check out the InverSearch Blog at http://inversearch.blogspot.com.